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There is no best diet, despite all the marketing claims to the contrary. Every pet is unique and the goal is to find the best diet for the individual pet. Expense doesn't necessarily equal quality. There are some inexpensive diets that have years of rigorous scientific testing behind them and some very expensive diets that are lacking in vital nutrients or based on unsound science. Larger companies generally have more stringent quality control protocols, employ expert nutritionists and food scientists, and strive to increase our collective nutrition knowledge through research. Smaller manufacturers may have less control over ingredient quality, perform less laboratory testing and are less likely to employ full or part time veterinary nutritionists.
A good rule of thumb is that if the marketing of a product sounds too good to be true, the manufacturer cites studies or research that they cannot provide to you or makes claims that cannot be substantiated, then that's a red flag that the diet should be avoided. Our doctors have many years experience in recommending the best diet for every stage of life and health condition, please ask your vet about what recommendations they can make to keep your pet in optimal health.